Emerging Products Sales Lead

TraceAir is a construction SaaS startup that provides data analytics to construction teams to help them better manage their job sites. We currently work with top land developers, home builders, contractors, and engineers across the US and Canada. This is a great chance to work with a fast growing Series B company.

As our customer relationships continue to deepen, we have identified a significant opportunity to expand our impact through adjacent products and services. We've already demonstrated meaningful market demand for these offerings. Now we're investing in a dedicated commercialization team to accelerate growth.

What we do

Today our software guides sitework, so our clients can build on schedule and within budget. Every day across the world, leading industrial, residential, and commercial developers' teams use Traceair to collaborate. For them TraceAir is guiding "single point of truth" that shows and measures daily work progress, helps to optimize the next steps and prevents costly errors.

Position Summary

The Emerging Products Sales Lead is a founding commercial leader responsible for building and scaling TraceAir's Emerging Products business.

This is a player-coach role. The successful candidate will personally sell while refining our go-to-market strategy, validating commercial assumptions, developing repeatable sales plays, coaching an Emerging Products Sales Executive, and helping establish the operating model for future product commercialization.

Why This Role Is Different

This role is about building a new business within TraceAir. You will inherit products that already demonstrate market demand, a trusted installed customer base, and executive sponsorship to build the company's next commercial growth engine.

Products

• Surveying Services (ALTA, Topographic, Boundary, etc.)

• LiDAR

• Future adjacent products

What you will do

Drive Revenue

• Own annual bookings target.

• Personally prospect and close strategic opportunities.

• Partner with AEs and AMs to drive cross-sell.

• Maintain pipeline and forecast accuracy.

Build the Commercialization Engine

• Refine ICPs and buyer personas.

• Validate pricing and packaging.

• Develop repeatable sales plays.

• Improve win rates and shorten sales cycles.

Lead & Coach

• Hire, onboard and coach the Emerging Products Sales Executive.

• Participate in complex opportunities.

• Share best practices across Revenue.

Cross-Functional Leadership

• Partner with Product, Marketing, Customer Success, Survey Operations, Delivery and RevOps.

• Serve as the commercial voice of the customer.

Success in the First 12 Months

• Build a repeatable commercialization playbook.

• Grow Emerging Products bookings.

• Increase penetration within the installed customer base.

• Develop predictable pipeline.

• Successfully onboard the Emerging Products Sales Executive.

• Provide quarterly commercialization updates to executive leadership.

Compensation: $125-150k base, 250-300 OTE

Some of our perks/benefits

• Flexible PTO

• Medical insurance 

• Vision and Dental Insurance fully paid by the Company

• 401K 

This position will remain open until the position is filled.

At TraceAir, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Who you are

• 8+ years of B2B SaaS or technology sales.

• 3+ years commercializing new products or building a new business line.

• Enterprise sales success.

• Experience developing GTM motions.

• Strong executive presence.

• Data-driven and entrepreneurial.

Preferred

• Experience in residential homebuilding, land development, surveying, civil engineering, construction technology, GIS, LiDAR, drones or geospatial technology.

Performance Metrics

• Emerging Product bookings

• Revenue growth

• Pipeline coverage

• Forecast accuracy

• Cross-sell penetration

• Existing customer penetration

• Sales cycle

• Win rate

• Average deal size

• Sales playbook maturity

• Team development