Content Marketing Specialist

Location: Remote (US). Eastern Time Zone preferred; Florida / Southeast is a plus.

About TraceAir

TraceAir is a construction SaaS startup that provides data analytics to construction teams to help them better manage their job sites. We currently work with top land developers, home builders, contractors, and engineers across the US and Canada. This is a great chance to work with a fast growing Series B company.

What We Do

Today our software guides sitework, so our clients can build on schedule and within budget. Every day across the world, leading industrial, residential, and commercial developers' teams use TraceAir to collaborate. For them TraceAir is guiding "single point of truth" that shows and measures daily work progress, helps to optimize the next steps and prevents costly errors.

Role Overview

We're looking for a hands-on Content Marketing Specialist to own the day-to-day execution of our content marketing efforts, with a strong foundation in SEO and B2B writing.

This person will help turn business priorities into compelling, multi-channel content that supports brand awareness, lead generation, and sales enablement.

The ideal candidate is a resourceful, self-directed marketer who can manage multiple content initiatives, identify opportunities for improvement, and grow into greater strategic ownership with guidance from marketing leadership.

Key Responsibilities

• Content Creation & Management: Write, manage, and publish blogs, newsletters, social media content, email campaigns, and other marketing assets.

• SEO & AEO: Apply SEO best practices, conduct keyword and competitor research, optimize existing content, and identify opportunities to improve visibility in traditional and AI-driven search.

• Campaign Execution: Develop persona-specific and product-focused content supporting marketing campaigns, lead generation, and customer engagement.

• Content Planning: Maintain the editorial calendar, proactively pitch content ideas, and manage deadlines across multiple channels.

• Cross-Functional Collaboration: Partner with product marketing, sales, graphic design, and video production to create and repurpose content.

• Performance Optimization: Use HubSpot, SEO platforms, and analytics to measure content effectiveness and recommend improvements.

Required Qualifications

• 2–4 years of experience in content marketing, SEO, or a related B2B marketing role (preferred).

• Demonstrated SEO experience is mandatory, including hands-on use of tools such as Semrush or equivalent platforms.

• Strong writing portfolio demonstrating persuasive, engaging, and well-structured content.

• Experience writing and optimizing content for different audiences and stages of the buyer journey.

• Required HubSpot working experience for email marketing, content management, or campaign reporting.

• Familiarity with AEO and emerging AI search trends, with a willingness to continuously develop expertise.

• Understanding of how content supports broader marketing objectives, including lead generation and conversion.

Ideal Candidate Qualities

• Resourceful: Independently researches questions and finds solutions before escalating.

• Self-directed: Takes ownership of deliverables and proactively identifies opportunities.

• Organized and adaptable: Can prioritize competing deadlines and switch between different projects effectively.

• Curious: Genuinely interested in learning new industries, technologies, and marketing practices.

• Strategically minded: Understands that content should contribute to measurable business outcomes, not simply generate engagement.

• Collaborative: Comfortable receiving feedback and working with other creative and commercial teams.

Opportunity for Growth

This role offers the opportunity to develop expertise in construction technology, B2B SaaS, product marketing, and growth marketing.

The specialist will receive strategic guidance from marketing leadership while maintaining meaningful ownership of content execution, with opportunities to expand into campaign strategy, content performance optimization, and broader marketing initiatives over time.

Benefits

• Flexible PTO

• Medical insurance

• Vision and Dental Insurance fully paid by the Company

• 401K